Our Mission

Grow smarter every day.

Building a startup takes a toll.

It’s a toll felt every day by everyone, from founders to new hires. The stakes are high, and so is the pressure.

Especially after raising money.

Because with every round raised, targets go up, the team gets bigger, and everyone has to grow in their role just to keep it.

It’s no wonder that teammates new and old push harder, and often in different directions.

Revenue vs. culture

Build vs. buy
Scale vs. streamline
Focus vs. innovate
Local vs. remote

Let’s face it, startups are stressful.

And in the face of great stress, and ultra-high hopes, every startup is left with a choice.

Cope with the stress… or grow with it.

Unfortunately, most startup leaders choose poorly. They choose to cope. But only because they don’t know how to do the alternative.

Well we’ve found a way.

Not a solution to startup stress, but the secret to harnessing it.

After a decade in startups, and dozens of raises, we’ve learned a method for turning startup stress into powerfully productive teamwork.

And you can learn it too.

This is why we built Startwise, to share our secrets with startup founders, people leaders, and the teams they build.

Let’s stop trying to cope, and let’s start growing smarter every day.

Let’s Startwise.

Our Team

International learning expert, Adam Lupu specializing in technical and soft skills training. Online collaboration and remote work leader. Worked with over a dozen (Seed to D) startups in the last 10 years. Hired, onboarded, and managed 300+ people across 12 cities (including major startup markets SF & NYC, mid-markets Austin & Chicago, and African upstarts Lagos & Nairobi).
Special Skills
Soaking up & sharing expertise
Turning anything into a game
Finding common ground
Aligning teams on shared wins
Adam Lupu
Founder
Best When
You want to distribute know-how
🧠
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Bio
International onboarding design expert specializing in inclusion and culture growth. Cross-cultural and early-career talent development specialist. Worked with startups, universities, public schools, and NGOs across 3 continents and 7 countries. Developed dozens of onboarding and upskilling programs reaching 1000+ professionals over 10 years.
Special Skills
Facilitating across cultures
Creating courageous spaces
Hosting remote work parties
Turning docs into works of art
Michael Rosenberg
Founder
Best When
You want to grow a team
🌱
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Bio
International coach and organizational effectiveness consultant. Broad experience in corporate, non-profit, startups, and government, including 9 years in HR at a Fortune 500 equivalent. Global and cross-cultural experience working locally and remotely with teams in Latin America, Europe, and Asia. On a mission to help companies solve the climate crisis together.
Special Skills
Jumping in with a full heart
Tirelessly pursuing clarity
Remote work & communication
Climate change leadership
Alix Dvorak
Coach
Best When
You want to eliminate confusion (or save the planet 🌍)
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Bio
Writer, director, producer, and performer, Nengi Adoki has starred in stage and film productions on 3 continents. Taking her talents to the world of business, she is also a teamwork skills specialist with experience designing and leading programs to onboard and upskills hundreds of remote software developers. A leader in shaping the narrative of African technology, culture, and future-building.
Special Skills
Unblocking honesty & joy
Bringing the whole self to work
Digging deep & moving fast
Writing, producing, performing
Nengi Adoki
Coach
Best When
Your want to motivate a team
☕️
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Bio
International team builder and global badass. Christina Sass makes every team she touches more powerful and connected. She leads with heartfelt inquiry and limitless energy. That's why she is trusted by both business and world leaders on multiple continents. She invests in youth leadership and positive change, and we're honored to have her as a Startwise advisor.
Special Skills
Building superstar teams
Leading with heart & inquiry
Enabling greatness
Relentless hustle
Christina Sass
Advisor
Best When
You want to scale culture
🌳
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Bio
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Worry less. Win more. Startwise.

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